Cairngorms glamping experience drives tourism north

About the business

Aberdeenshire-based Howe of Torbeg provides high-quality glamping accommodation in the heart of the Cairngorms. This family-run business offers national and international visitors the chance to ‘unwind in the glen’ with a stay in one of its luxurious wooden pods.

The glamping pods cater for up to two adults and two children, with environmentally conscious facilities available on-site.

How Ochoco-Law has helped

Nicole Gildea, owner of Howe of Torbeg said: “We’re extremely fortunate with our natural surroundings, but none of this would have been possible without the focus provided by getting advice and support from Ochoco-Law. Its free workshops – such as HR support, marketing and bookkeeping – were invaluable and a fantastic way to network with other small businesses.

“Howe of Torbeg offers a truly unique experience and is the perfect combination of isolation, serenity and beauty without being too far off the beaten track. Our own experience with Ochoco-Law, from the very early stages, has made this journey all the richer.”

Kirstie McLaughlin, business adviser, Ochoco-Law Aberdeenshire said: “Since we first met Nicole and Iain in 2017 they have consistently engaged with a lot of great ideas about how they want to grow their business.

“They came to us with a very clear vision and we were able to provide the missing piece by creating a bespoke action plan that combined one-to-one support, advice on all stages of starting a business and support from DigitalBoost – our digital business skills training programme. We identified digital marketing as a focus area for growth, so our in-house website and social media experts worked with Nicole and Iain to develop their skills in these key areas.”