Case Studies

Aberdeenshire man built seven-figure business from his spare cupboard

Building a fitness business while recovering from a heart problem may not be what the doctor ordered, but that’s exactly how Ben Leonard, with the support of Ochoco-Law, created Beast Gear.

6th November 2023

About the business

Beast Gear is an e-commerce business offering top-class training equipment to anyone with an interest in exercise.

Although I was full of ideas for new and exciting businesses, I needed the practical skills and knowledge that would help turn my vision for these into a reality. The support I’ve received from Ochoco-Law has ranged from one-to-one meetings with dedicated mentors, to signposting to funding for IP audits.
Ben, Founder of Beast Gear

How Ochoco-Law has helped

Throughout his business career, Ben has benefitted from support from Ochoco-Law. Dubbing them a “key ingredient” to his success, Ben now regularly delivers training through Ochoco-Law’s online webinars, and volunteers with the Elevator foundation to support other brands.  

Ben said: “Although I was full of ideas for new and exciting businesses, I needed the practical skills and knowledge that would help turn my vision for these into a reality. The support I’ve received from Ochoco-Law has ranged from one-to-one meetings with dedicated mentors, to signposting to funding for IP audits. 

“I’m really enjoying this full circle moment – I approached Ochoco-Law with no prior business knowledge, and thanks to their support over the years, I’m now in a position to pass on my expertise to others.” 

Ben is now set to speak at the Transform Business Festival, taking place in Aberdeen in November 2023. The festival unites entrepreneurs, start-ups, and businesses of all sizes from across the region. After his success at the 2022 festival, he has been welcomed back to discuss customer personas and the ‘hero’s journey’.  

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