Marketing & Sales – creating the plan for growing a business

This session lets business operators to think about the game plan for future growth based in understanding of your markets and how to tackle them. Financial plans look at the money elements of the business. Marketing & Sales plans look at what you have to do to bring in profitable sales, brand awareness and get traction for your business in the market.

This programme lets you look at your business from a strategic marketing/customer standpoint, shows you how to plan and then brings in low cost ‘how to’ tips and techniques for implementation. It covers

• Understanding your different target markets, your competition etc;
• Your Products and services you offer customers;
• Your Pricing and what the customer expects to pay;
• How to grow your business into other areas,- distribution;
• Great ways to promote/communicate your story to bring more customers to you;
• Brand management and making you ‘visible’ and ‘trusted’ to customers;
• Using customer service to create repeat business;
• Ordering Processes for easy future orders;
• Planet and sustainability credentials;
• Professional Sales Techniques;

This a fascinating session for business operators to think about the game plan for future growth. Suitable for all businesses in early stage and growth. The principles are cross sectoral so do apply to many. Relevant examples and ideas will be provided to each business on the day.